all about alex…

Alexander Campbell is a content creator, professional florist, bestselling author, and globally recognized social media influencer based in Miami, Florida.

Originally from the UK, Alex’s path has taken him from the windswept coastlines of Wales to the urban buzz of Madrid and the icy beauty of Finland. He holds a First-Class Honors degree in Russian and Finnish from University College London (UCL), where he majored in Russian literature. After years of teaching English, he pivoted toward his true passion: flowers. He trained at the world-renowned London Flower School, and never looked back.

Since then, Alex has become a force of nature in the floral industry. He made history as the first florist in the world to surpass one million followers on TikTok, and remains the first and one of the only florists to ever build a full-time career as a social media influencer. With his vibrant, highly creative content rooted in pop culture and storytelling, Alex has captured the hearts of a global audience and brought a fresh, younger energy to the world of floristry.

His influence has landed him major brand campaigns with Disney, Marvel, Amazon Prime, Nintendo, Instax, Warner Bros., Saks Fifth Avenue, and more. As a designer, he’s been commissioned to create floral installations and events around the world, with past work featured at the Centre Pompidou in Paris, the Ritz in Madrid, Harrods London, Disney Parks, and luxury venues from Lisbon to Los Angeles.

In 2024, Alex released his first book, Flower Academy, a bold and beautiful guide to the art of floristry. The book became an instant bestseller, topping new release charts and earning praise for its accessible, visually stunning, and inspiring approach to floral design. He has been featured by the BBC, NPR, El País, Neo2, Thursd, and more.

What sets Alex apart is more than just aesthetics—it’s heart. His work is a reflection of deep passion, emotional honesty, and creative integrity. By fusing floristry with media, identity, and storytelling, he’s created a unique niche that invites everyone—especially younger generations—into the world of flowers.

Whether designing a high-profile event, leading a floral ritual under the full moon, or dropping a viral video infused with myth and meaning, Alexander Campbell is redefining what it means to be a modern florist—one petal, reel, and story at a time.

Follow along at @acfloralstudio to see what blooms next.