Alexander Campbell is a trailblazing content creator, florist, bestselling author, keynote speaker and globally recognized social media influencer based in Miami, Florida . Known for blending pop culture with floristry, he’s built a global audience and redefined what it means to be a modern floral artist.

Originally from the UK and raised in Spain, Alex gained a first-class honours in Russian Literature at UCL before training at London Flower School. Since then, he’s designed floral installations for world-class brands and venues, and led social media campaigns for Disney, Marvel, Instax, Saks Fifth Avenue, Nintendo and more.

In 2024, Alex released his debut book, Flower Academy, which became an instant bestseller. He’s been featured in the BBC, NPR, El País, and more, and is known for his bold creativity, authenticity, and passion for connecting younger generations to the power of flowers.